Somewhere along the way, making things became very complicated.

You need a strategy.
A personal brand.
A niche.
A five-year plan.
Preferably a morning routine.

You should know your audience
but not care too much what people think.

Follow your intuition,
but also the data.

Be original,
but not so original the algorithm doesn’t know what to do with you.

And everyone keeps reminding you to bring a point of view.
Like it’s something you pack before leaving the house.

Jung spent most of his life studying the unconscious.

Joseph Campbell explored the world’s myths.

Einstein spent a lot of time thinking about imagination.

Meanwhile we can’t go a day without posts telling us to have a hook.

Something feels slightly out of proportion here.

I am more interested in the human side.
In selfhood.
Ambition.
Mythology.
And on why two people can look at exactly the same thing and see something completely different.

I’ve also been thinking about brands as energetic things, which may sound suspicious to you but it’s quite obvious once you see it.

Anyway.

I think we need a room.

The Ambition Room.